I have just discovered the Korean label O’2nd and could literally buy their whole Autumn/Winter collection. O’2nd describe their design philosophy as “an engagement of a dreamer and a pragmatist […] driven by a mood, an experience, a purpose”, with “a collage of purposeful clothing with a talent to reinvent classics through a modern lens.” They’ve previously had some fantastic campaigns lensed by Tim Walker, but I like the simplicity of this one, with patterned blazers, checkered shirts, metallic blue pumps and mannish black brogues.
O’2nd is available in Harvey Nichols in London and Edinburgh.
