My favourite lifestyle magazine Kinfolk has launched a new brand offering apparel, publications and home goods called Ouur. The products, like the magazine, encourage a simplified lifestyle with a focus on comfort and utility, using natural materials such as cotton and linen.
Here’s how Kinfolk editor in chief Nathan Williams describes the collection:
The Ouur line has been influenced by both the Scandinavian and Japanese cultures. Both of these regions have consistently focused on simplicity in design, and have placed high value on doing more with less. We spend a lot of time thinking about what we like to wear in Portland, Oregon [where we live], which leads us right back to our core values: functionality, timelessness and beauty.
Don’t forget to like their Facebook page here.
via Miss Moss
photographs by Tec Petaja, styling by Julie Pointer
