EGG at Dover Street Market by Jonathan Tuckey Design, image: Dirk Lindner

Egg at Dover Street Market by Jonathan Tuckey Design

If you’re a regular reader of my blog then you will know I’m a sucker for stripes and clean white walls. So when this light, bright space landed in my inbox I knew I had to share it with you all. Designed by London-based Jonathan Tuckey Design, it’s a space for fashion brand Egg at the newly opened Dover Street Market on the Haymarket, central London.

Jonathan Tuckey worked previously with Egg on the refurbishment of part of its complex of shops on Kinnerton Street in Knightsbridge. Here though, he has created an intimate, white space with bespoke vitrines and display units that open up to present the light blue and striped items. A suspended grey ceiling and chunky string lights give the space an industrial feel, while brass details add a bit of detail and refinement.

Made of stained chipboard, mounted on frames of dark steel, the display units were inspired by antique campaign furniture, especially old trunks and bureaus which could provide compact portable storage. One opens up to reveal hanging space for clothes and has mirrors on the doors. Says Tuckey: ‘Readily inhabited by Egg, dressed and rearranged in different ways, the furniture can also be folded-up at the end of the day presenting a muted, mysterious appearance when closed.’

EGG at Dover Street Market by Jonathan Tuckey Design, image: Dirk Lindner
Egg at Dover Street Market by Jonathan Tuckey Design
A sketch of the space at Dover Street Market
A sketch of the space at Dover Street Market
EGG at Dover Street Market by Jonathan Tuckey Design, image: Dirk Lindner
Display units open up to reveal items for sale
EGG at Dover Street Market by Jonathan Tuckey Design, image: Dirk Lindner
String lights hang from the dark grey suspended ceiling
One of the display units is designed to close off completely
Opened up, it reveals shelving space for clothing inside
EGG at Dover Street Market by Jonathan Tuckey Design, image: Dirk Lindner
The colourful striped clothing brightens up the muted space

All images: Dirk Lindner