MÛR lifestyle is a Winnipeg-based lifestyle brand founded by husband and wife Danielle and Joël Cyr. I’ve been following them for a while on Instagram now, liking pretty much every photo they post, so I was delighted when they released their first-ever lookbook full of the most beautifully styled images you can imagine.
Styled and shot in their own home, Danielle and Joël have a lovely, relaxed style – think clean white walls, nature textures, soft, muted tones and simple, functional objects. Their philosophy is something that I strive for in my own home; as they say: ‘Our philosophy is quite simple. We love beautiful and functional pieces that carry a timeless aesthetic. But more importantly we want to encourage people to move away from the “disposable culture” that is so prevalent and adopt a more mindful approach to buying.’
MÛR is French for ripe, it means ‘something that is developed to the point of readiness, fully matured like a pear that is ready to be picked and savoured.’ Their beautifully curated shop features carefully chosen pieces from small-scale manufacturers, artisans and designers who also subscribe to their thinking. On my wishlist are large wooden serving boards, striped linen throws, beeswax candles and Japanese porcelain plates. Take a look below and enjoy their first lookbook that gives you a taste of their philosophy and pared-back aesthetic…
Want to see more of these dreamy images? Of course you do – check out the whole lookbook here and pin until your heart’s content.
All images: MÛR lifestyle