7 best places to buy pure linen bedding

6 best places to buy pure linen bedding

I’m all for ease and simplicity, and when it comes to ironing sheets and duvets, I don’t know about you, but it’s just not something I have time for. Since swapping my pristine white cotton sheets for pure linen bedding a couple of years ago I’ve never looked back. Crumpled and gently creased, linen has a simple, relaxed aesthetic that’s anything but pretentious or contrived. Now linen bedding comes in all sorts of colours, from dusty, muted shades to vibrant brights, and you can mix and match for a unique look that expresses you. Beds look warm and inviting with little effort, while the natural soft texture of the fabric appeals to the touch.

Here I’ve rounded up six of the best places to buy pure linen bedding. From high street stores to luxury online retailers, there should be something for every budget. At the end of each intro I’ve also indicated what each brand is ‘best for’ so you can quickly and easily get an idea of which linen bedding is right for you and your home.

Midnight Stripe linen bedding by Piglet. Image: Cate St Hill
Midnight Stripe linen bedding by Piglet. Image: Cate St Hill

Piglet
Founded by Jessica Mason as a relaxed, hassle-free natural alternative to neat, perfectly ironed bedlinen, Piglet is a London-based linen bedding brand established just last January. Put off by the high price points associated good quality bedlinen, Jessica set out to offer modern rustic bedding at competitive prices.

They say: ‘At Piglet we think that a beautiful home is a comfortable home. We believe that simple, high quality and low maintenance basics are key and so we developed our range of durable linen bedding and pyjamas that gets softer and softer with wear.’

Made from 100% French Flax linen and pre-washed for softness, Piglet’s designs come in a variety of colours including Sage, Blush, Dove Grey and White. Their bundles offer a saving of 15%, with a stonewashed natural linen duvet cover, a pair of matching pillowcases, an additional pair of white pillowcases, a white flat sheet and a white fitted sheet.

Prices start from £32 for two pillowcases and £138 for a duvet cover, Piglet.

Best for: quality

7 best places to buy pure linen bedding - Milk Honey striped linen duvet cover from £138, pillowcases £32 for two, Piglet
Milk Honey linen duvet cover from £138, pillowcases £32 for two, Piglet
7 best places to buy pure linen bedding - White linen duvet cover from £138, pillowcases £32 for two, Piglet
White linen duvet cover from £138, pillowcases £32 for two, Piglet
7 best places to buy pure linen bedding - Sage Green linen duvet cover from £138, pillowcases £32 for two, Piglet
Sage Green linen duvet cover from £138, pillowcases £32 for two, Piglet

H&M Home
You all know I love popping into my local H&M Home, not only is it great for picking up trinkets, plates and baskets, but their pure linen bedding is unbeatable on value for money. I think they’re the only brand here where the duvet and pillowcases come together in one affordable price.

Available in eight colours, their washed linen double duvet cover set comes with delicate double-stitched edging seams and a thread count of 104. Choose from soft greys, khaki greens, purple greys and light pinks. Their linen dressing gowns are a good buy for long, lazy morning in bed, too. 

Washed linen double duvet cover set, includes two pillowcases, in eight colours, £79.99, H&M Home

Best for: affordability

7 best places to buy pure linen bedding - Washed linen double duvet cover set, includes two pillowcases, £79.99, H&M Home
Washed linen double duvet cover set, includes two pillowcases, £79.99, H&M Home
7 best places to buy pure linen bedding H&M Home
Light grey linen bedding and breakfast in bed, H&M Home
7 best places to buy pure linen bedding - Grey washed linen dressing gowns, £34.99, H&M Home
Grey washed linen dressing gowns, £34.99, H&M Home
7 best places to buy pure linen bedding - Mix and match grey and white linen for a laid-back look. Image: H&M Home
Mix and match grey and white linen for a laid-back look. Image: H&M Home

West Elm
West Elm might not seem like the most obvious place for buying bed linen, but allow me to let you into a secret, it’s the best out there. My light grey linen duvet cover is the softest I’ve found, and I’ve tried most of those on this list. West Elm’s pure linen bedding is crafted from fine Belgian flax that’s washed for a luxe, lived-in look. It comes in grey melange, neutral tones and blush pink. 

Prices start from £34 for set of two pillowcases, £129 for a double duvet cover, in nine colours, West Elm

Best for: softness

7 best places to buy pure linen bedding - Belgian Flax bed linen, £59 for a double fitted sheet, West Elm
Belgian Flax bed linen, £59 for a double fitted sheet, West Elm
7 best places to buy pure linen bedding - Belgian Flax linen in Natural Flax, £129 for a double duvet cover, £34 for set of two pillowcases, West Elm
Belgian Flax linen in Natural Flax, £129 for a double duvet cover, £34 for set of two pillowcases, West Elm
7 best places to buy pure linen bedding - Belgian Flax bed linen, £34 for set of two pillowcases, West Elm
Belgian Flax bed linen, £34 for set of two pillowcases, West Elm

Soak & Sleep
My first experience of pure linen bedding came courtesy of British brand Soak & Sleep and I’ve never gone back to cotton. Competitively priced, their 100% Pure French linen is made from a natural flax that comes from Nieppe, near the French-Belgian border. Pre-washed and pre-shrunk for a relaxed finish, the collection comes in light greys and pale pastels as well as classic white, seen below. Duvets and pillowcases have a smart border for a clean, elegant look.

Prices start at £28 for set of two pillowcases, £95 for double duvet cover, you can also save 5% with a bundle collection, in seven colours, available at Soak & Sleep

Best for: value for money

6 best places to buy linen bedding - 100% pure French linen, £95 for double duvet cover, £28 for set of two pillowcases, Soak & Sleep
100% pure French linen, £95 for double duvet cover, £28 for set of two pillowcases, Soak & Sleep
7 best places to buy pure linen bedding - 100% pure French linen, £95 for double duvet cover, £28 for set of two pillowcases, Soak & Sleep
100% pure French linen, £95 for double duvet cover, £28 for set of two pillowcases, Soak & Sleep

Communaute De Biens at Smallable
Exclusively available at concept store Smallable, Communaute De Biens is a young Parisian brand that produces washed linen in a range of rich colours inspired by nature. Simple and stylish, the accessibly priced collection includes towels, bed linen, bath linen, cushion covers and curtains in deep muted shades and bright pops of colour. Pair waffled textures and gently fringed cushions with graphic checked designs for an easy, tactile look.

Prices start at £20 for a cushion and £79 for a washed linen double duvet cover, in 11 colours, Communaute De Biens available at www.smallable.com

Best for: colour options

7 best places to buy pure linen bedding. Communaute De Biens available at www.smallable.com
Washed linen curtains, £79, washed linen cushion, £52, Communaute De Biens available at www.smallable.com
7 best places to buy pure linen bedding. Communaute De Biens available at www.smallable.com
Honeycomb bath towel, from £6, Communaute De Biens available at www.smallable.com
7 best places to buy pure linen bedding. Communaute De Biens available at www.smallable.com
Washed linen duvet cover, £79, Communaute De Biens available at www.smallable.com
7 best places to buy pure linen bedding. Communaute De Biens available at www.smallable.com
Checked washed linen hessian cushion, £22, Communaute De Biens available at www.smallable.com
7 best places to buy pure linen bedding. Communaute De Biens available at www.smallable.com
Washed linen curtain, £79, washed linen fitted sheet, from £75, washed linen cushion, £20, Communaute De Biens available at www.smallable.com

The Linen Works
Founded over 10 years ago, The Linen Works – at the top end of the spectrum – is a luxury homeware and clothing brand producing timeless, 100% pure European linen in soft, muted tones. Their simple and understated style was originally inspired by a visit to a rustic, well-loved farmhouse overlooking the Bay of Toulon in France. Today all of their linen is grown and made in Europe, while each new piece is pre-washed to give a gentle, relaxed feel. Choose from seven colours, from dove grey and charcoal to neutral ecru and dusty rose pink. For a higher price point you get a closer attention to detail, with mother-of-pearl buttoning and monogramming on request.

Prices start from £30 for a pillowcase, and £195 for a double duvet cover, in seven colours, The Linen Works, also available at Myza.

Receive 10% off with the code ‘THESIMPLEEVERYDAY10’

Best for: luxury

7 best places to buy pure linen bedding. Charcoal linen, from £30 for a pillowcase, The Linen Works
Charcoal linen, from £30 for a pillowcase, The Linen Works
7 best places to buy pure linen bedding. Parisian Blue linen bedding, from £30 for a pillowcase, The Linen Works
Parisian Blue linen bedding, from £30 for a pillowcase, The Linen Works
7 best places to buy pure linen bedding - Parisian Blue linen bedding, from £30 for a pillowcase, The Linen Works
Parisian Blue linen bedding, from £30 for a pillowcase, The Linen Works
7 best places to buy pure linen bedding - Tavistock linen bedding, from £30 for a pillowcase, The Linen Works
Tavistock linen bedding, from £30 for a pillowcase, The Linen Works

All images courtesy respective brands unless otherwise specified

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  1. Lisa Richardson

    Hi Do you know if any of these shops sell the large square linen pillowcases thank you

    • Hi Lisa, yes I believe so, H&M sell square linen cushions 50 x 50cm, currently on a 3 for 2 deal. West Elm do square pillowcases and Smallable to square cushions too. Cate

  2. Thanks Cate for a thorough review of linen bedding that’s available. I have the grey linen cushions and my son has a duvet cover from H&M (even I don’t have linen bedding yet) and the creased texture is lovely. Can’t wait to try others when I get the chance.

    • Thank you Susanna, so glad you enjoyed it. H&M is my fave, I have the linen cushions on my sofa and a couple of linen tablecloths, which instantly give the dining table a little uplift when friends come over for dinner! Love that your son has linen first, very good taste! x

  3. Louise Shaddick

    This is great! I sadly chose Made.com as my first linen purchase (on recommendation from another blogger 😕) and I don’t think it’s as good as the two linen pillowcases I purchased from H&M a month later. An expensive mistake. Do you have linen fitted sheets too?

    • Thanks Louise! H&M linen is definitely one of the best. I don’t have linen fitted sheets actually, I quite like the feel of soft cotton, but may be worth a try! x

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