Embracing the beige interior trend with Ferm Living SS20 collection

Embracing the beige interior trend with Ferm Living SS20 collection

I’ve talked before about the beige interior trend and it shows no sign of going anywhere anytime soon. Beige has well and truly replaced grey as the minimalist’s favourite neutral.

The stands at Stockholm Furniture Fair last month were awash with muted, creamy, nature-inspired tones. Grey can sometimes appear cold and clinical, but beige has a subtle warmth to it. Beige is elegant and timeless, providing the perfect neutral backdrop that will work with almost any other tone in the colour spectrum. It’s plain and versatile, like a reliable friend that’s always there for you. It’s also a quiet colour with a restful feel, just what we all need in a busy, hectic world.

Danish brand Ferm Living knows exactly how to do the beige interior trend well. Their SS20 collection, shown in the pale, hazy images here, makes you dream of sunnier times and calm, carefree moments. The collection is titled ‘Space to be comfortably you’. It’s all about escaping daily stresses and curating your own peaceful sanctuary. The ethos is also about connecting back with nature and your surroundings to create a more meaningful space designed just for you.

They say: ‘As the world becomes busier and louder, we find ourselves looking increasingly inwards – for calm, focus and our true sense of home. In this SS20 collection, earthy tones and organic shapes meet sculptural lines: solid, robust forms are merged with soft, natural fittings while we continue to focus on honest materials that are no more, no less, than what they appear to be. We’ve embraced the concept of ‘low living’ – many of our designs bring you closer to the ground, inviting you to lean back, rest and connect to your surroundings on a new and deeper level.’

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Ferm Living have launched a number of exciting new products for 2020. Here I’m going to go through some of my favourites. Let’s start with the living and dining room.

Catena sofa
A soft, squishy and oh so inviting sofa inspired by beanbags. The name Catena comes from the ‘catenary’ curve, a u-like shape that a chain or cable adopts when supported only at its ends. There’s six modules that can be combined for ultimate relaxation and comfort. At Stockholm Furniture Fair it was like a magnet for people wanting to rest their weary feet and we found it almost impossible to leave its cosy embrace. Made to order in Italy, the low sofa is made with microcellular foam and comes upholstered in a range of fabrics and colours, including beige… of course.

Mineral coffee table
Raw and rough and ready natural materials are in – such as tables that look like a sculptor has fashioned them out of off-cuts. The Mineral coffee table contrasts two unfinished marble stone blocks with a rectangular glass top.

Bevel bench and table
I love the chunky legs on these Bevel solid oak tables and benches. They look hefty but they also have an elegance due to their smooth, sculptural shape and rounded edges. The light grey-blue particularly brings out the beautiful grain of the wood.

Embracing the beige interior trend with Ferm Living SS20 collectionEmbracing the beige interior trend with Ferm Living SS20 collectionEmbracing the beige interior trend with Ferm Living SS20 collection

Ferm Living’s shelving collection is strong.

Punctual shelving system
The Punctual shelving system is a modular shelving system made of powder-coated metal. It’s an adaptable design that is designed to grow and expand with you and your home. You can combine perforated shelves and boxes with the frame to create a sturdy, easily expandable system that will work in the office, kitchen or garage. It comes in dark blue, grey and a light beige called cashmere.

Sector shelf
The Sector shelf is a modern take on mid-century shelving units. It combines solid wood with polished brass or blackened brass brackets. Available in two sizes, it comes in natural oak veneer or black stained ash veneer.

Ferm Living have also released a beige version of their Haze vitrine and sideboard. Made of powder-coated metal, it has corrugated glass or reeded glass doors that blur the silhouettes of the objects stored within. Perfect for displaying glassware or beautiful objects.

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Ferm Living also has a whole host of accessories to tie in with the beige interior trend, from perfectly imperfect ceramics to tactile bedspreads. I love the Flow mugs with its oversized, elongated handle in pale yellow as well as the beige 2×2 paper organiser designed by Jamie Wolfond for the home office.

Embracing the beige interior trend with Ferm Living SS20 collection Embracing the beige interior trend with Ferm Living SS20 collectionEmbracing the beige interior trend with Ferm Living SS20 collection Embracing the beige interior trend with Ferm Living SS20 collection

Finally, here are my tips for embracing the beige interior trend in your own home:

– Go for a tonal look and layer up a neutral base with natural fabrics and materials in varying tones of beige, sand, ochre, khaki, taupe and cream

– Add contrast with a pop of pastel colour – pale blue, light yellow or moss green work well with a nature-inspired beige scheme. Keep your walls neutral and use your accessories to add brighter colour

– Or give richness to a pale beige scheme with chocolate brown accents and dark wood furniture for a more elegant, grown-up look

– Choose black accents for lighting, table legs and accessories to keep things clean and contemporary, the contrast between light and dark will make things look sharp instead of dull

–  Yellow-toned beiges can help warm up cold, north-facing spaces with cool blue light where even plain white walls can look stark, while south-facing spaces are more versatile and can take pretty much any tone

– You can never have enough texture, add visual interest with boucle fabrics, thickly woven knits, natural linen accessories and patterned cushions

– Pair beige with lots of beautifully grained woods to add richness and tactility to pared-back spaces

– Choose accessories with organic shapes or imperfect details to add visual complexity to plain beige surfaces

Embracing the beige interior trend with Ferm Living SS20 collection Embracing the beige interior trend with Ferm Living SS20 collection Embracing the beige interior trend with Ferm Living SS20 collection Embracing the beige interior trend with Ferm Living SS20 collection