One of my favourite Danish design brands Hay has collaborated with London-based designer Sebastian Wrong on a new collection of lighting, ceramics, textiles, glassware and furniture, aptly titled Wrong for Hay.
It was debuted this week at the V&A and in a Georgian townhouse in St James Park as part of London Design Festival 2013. Wrong for Hay, under the creative direction of Sebastian Wrong offers a selection of new products, still with Hay’s Scandinavian influence, from both established and emerging designers.
“Wrong for Hay is an opportunity to push the boundaries in terms of curation,” says Sebastian Wrong, “We can be experimental and sophisticated but also pragmatic. It’s a platform for new work that celebrates London’s design culture.”
The products include a ceramics range by Ian McIntyre, textile designs by Natalie Du Pasquier and fashion designer Bernhard Wilhelm, as well as shelving by Lucien Gumy.
Images: Wrong for Hay
