All posts tagged: Ben Gorham

IKEA day bed - Upcoming collections to look forward to from IKEA - HJÄRTELIG collection

News + upcoming collections from IKEA’s Democratic Design Day 2017

The other week I went to Älmhult in Sweden, the birthplace of IKEA, for the company’s Democratic Design Day 2017. This annual global event is used as a platform to invite press into their ‘house of curiosity’ and reveal all the latest news and future collaborations and collections coming up. And let me tell you, there’s lots to look forward to! IKEA has always had the aim of making design accessible for the many. It’s something I really believe in too – design that is not an elitist thing only a few can afford, but something everyone can tap into. Now their design process is based on five key pillars: Form, Function, Quality, Sustainability and Affordability – a common language through the company to measure what is good in design. It informs every product right from the beginning, to ensure IKEA keeps pushing for simpler, smarter, and better looking objects for the home. This means they want to combine beautiful form with good function, long-lasting quality, produced in a sustainable value chain with a low price. Says Marcus Engman, Head …