e-Types, a typeface brand and design strategy agency based in Copenhagen, Denmark, have recently opened a shop for their type foundry. This concept shop allows the public to buy digital fonts on USB sticks in-store and online, as well as various memorabilia with printed typefaces, such as t-shirts, mugs, books and posters. The oversized, printed letters on the entrance and windows of the shop front make a big statement and attract people to enter the shop.
“We’ve always been type nerds. It’s what founded our company and what keeps the midnight oil burning at e-Types, with people spending hours on the correct curvature of a “C” or the appropriate amount of space around an “A”. Typography is essential to who we are as a firm but also for the work we do for our clients; much of a company’s identity rests in its use of type. Just think of Coca Cola or IBM. Releasing our fonts like this is a way of signaling that we want to put Danish type design on the map” says Jonas Hecksher, Partner and Creative Director at e‐Types.
