Eley Kishimoto has designed a collection of prints inspired by London icon Centre Point. Centre Point, designed by Richard Seifert, sits on the crossroads of Tottenham Court Road tube station and New Oxford Street in the heart of London, towering over the new crossrail development. As one of the first skyscrapers in London, it is quickly becoming eclipsed by newcomers such as the Shard, Walkie Talkie and the Pinnacle. The fashion brand embarked on the collaboration with Centre Point owner Almacantar last summer as part of a long-term plan to reinvent the 1960s building. The collection is inspired by Centre Point’s concrete and glass facade, its heritage from the 60s and the location in the centre of London.
The Centre Point Blog states: “The plan is to use these Eley Kishimoto patterns and others produced throughout the collaboration as a key part of our visual identity as our long-term transformation takes place.
“Centre Point has been described as the concrete embodiment of the spirit of 1960s London: the first Pop Art skyscraper. But its true place in London’s iconography has been overlooked in recent years. It’s our ambition to return it to centre stage, culturally and creatively.”
Mark Eley of Eley Kishimoto said: “Our aim is to translate the spirit of the building into our designs and it’s the iconic design, heritage and location of this landmark that makes this project so exciting for us.
“We’ve worked on all sorts of projects but this is the first time we’ve ever been commissioned to encapsulate the spirit of a building. Centre Point is the perfect muse.”
Up-and-coming photographer Sam Christmas has photographed the collection in and around the building that inspired them.
Images Sam Christmas via It’s Nice That
