Conceived as an “alternative luxury store”, Celestine Eleven is a new retail experience in London’s Shoreditch that aims to offer visitors the means to live well in all spheres, whether aesthetically, intellectually and spiritually. It aims to soothe your mind as well as your fashion tastes, all in one trip.
With roots firmly grounded in “counter culture”, founder Tena Strok has curated a selection of designer womenswear, from JW Anderson to Penelope Chilvers, as well as rare photography editions, books, and a selection of jewellery. There is also an apothecary selling natural skincare, vitamin supplements, herbal teas and edible products such as raw goji berries and chia seeds. And if that wasn’t enough, Strok has brought in renowned facialist Alexandra Soveral to offer a variety of relaxing treatments. This isn’t simply a shop, it’s a whole way of living.
The shop itself was designed by Copenhagen-based More Office. The design compliments the concept behind the project, with raw and urban materials like concrete and untreated wood. I particularly liked the copper clothing rails and adjustable light fittings. The walls are left as plain plaster and the furniture is an eclectic ensemble of trestle tables, wooden blocks and vintage pieces.
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