This fantastic photo story is for Cloud 7, a new Berlin-based brand offering stylish products and accessories for dogs. Founder and designer Petra Jungebluth worked in fashion and marketing before creating a series of canine products that she felt were missing from the market. She says they are based on principles of eco-friendliness and fair trade, and are designed to strengthen the bond between people and their beloved pets, as shown in these fab images by Hamburg-based photographer Janne Peters.