CRU Kafe for Nespresso coffee machines

While I am addicted to my trusty Nespresso machine, there’s nothing quite like getting a really good cup of coffee in an artisan shop (my favourite being Telescope in Paris and Continental Stores and Allpress in London). Now thanks to new company CRU you can get the same taste and experience conveniently at home, with their new eco-friendly Nespresso-compatible pod, ‘chock full of artisanal, organic and 100% Arabica bean coffee’. CRU was launched by former model Bodil Blain, who came up with the idea when she caught her Portuguese friend stuffing fresh coffee into empty Nespresso™ pods and brought it to life with her entrepreneur friends Matt and Colin and chef John.

CRU only uses 100% high altitude Arabica coffee, meaning the beans have complex flavours that result from the extremes of sunny hot days and cool, brisk nights (I’m not quite sure what that exactly means, but it sounds good!). It has also partnered with specialist producers, for example an Ethiopian collective, a Peruvian cooperative and a community estate in India, resulting in natural ingredients with no nasties. One of my favourite things about the brand though is its design and identity; it’s simple and clear, the black packet sleek and minimal. The whole look and feel of the brand, from the recyclable pods to the CRU logo, makes it feel like you’ve picked it up from a local artisan coffee shop, not just bought over the internet. It certainly makes my morning coffee feel a little bit more special.

Watch the video below: