If you like relaxed Scandi-style homes and laid-back linens then you’re going to love House of Fraser’s new lifestyle brand Gray & Willow. Launching in September, and designed and curated in-house, Gray & Willow’s aesthetic is tactile, effortless, versatile, calm and considered – think acacia wood and terracotta kitchen essentials, white marble serveware, organically shaped, glazed ceramics and grey ticking bedding.
The laid-back style is completed with hand-crafted bubble glass vases, eco-friendly bamboo fibres and wool cushions, as well as a womenswear collection inspired by the Nordic landscape, lava flows and textural bark.
The use of soft, tonal textures in a soothing palette of oatmeal, ivory and grey has a cocooning effect while understated shapes and graphic lines give the home a new energy. For textiles the beauty is in the layering, combining timeless washed slub cotton yarns and linen fibres with brushed flannel for an organic quality with a lovingly laid-back feel. Interwoven twill weaves achieve a textured finish which is naturally adept at draping, says Sue Roberts, director home design
Prices range from dinnerware from £6, through £16 for a set of four napkins, to £25 for a vase, £35 for a cushion, and £1,899 for a three-seater-sofa. I personally have my eye on the soft grey flannel bedding, perfect for a midsummer bedroom update. I’m doing up my guest room at the moment, so it could be a perfect alternative to plain white sheets. Plus isn’t the styling beautiful?
Above: Striped napkins (£16 for a set of four), dinnerware from £6.
Above: Dining table (£1,599), bench (£499), striped cushion (£35).
Above: Acacia wooden board (£45), round roasters (£32-40), Acacia utensils (£12). All images courtesy House of Fraser, styling: Hannah Deacon
