Ouur, a fashion brand by the makers of Kinfolk magazine, have released new images of its Autumn/Winter collection. I previously introduced them here back in May. The collection encourages a simplified lifestyle with a focus on comfort and utility and uses high quality textiles such as Scottish wool and Japanese cotton. There’s slouchy cotton trousers, linen shirts and warm jackets galore and its proving very popular in Japan – they’re now stocked in over a dozen retailers. They say:
The Autumn/Winter 2014 collection is our first foray into dressing for the year’s cooler days. To help you layer up as the temperatures drop, we’ve incorporated seasonally appropriate materials such as wool from the English and Scottish countryside, as well as Japanese cotton and cashwool sourced in Italy. We’ve focused on our favourite basics—wool blazers, hooded jackets and knitted SWEATERS
—to provide warmth and comfort, lightweight textiles that allow you to be active in the crisp air.
They’ve also launched a new website, check it out: www.ouurcollection.com
