Hurrah! H&M are launching a new design label, called & Other Stories, with a store opening in Spring on Regent’s Street. Like COS, & Other Stories is simple and modern, but with a slightly younger feel. There will be white shirts for £55, leather shoulder bags from £65 and a beauty range, with nail polish and skincare. I think this is just what mid-20-somethings need- Topshop’s a bit too young, H&M a bit too cheap, and COS a bit too smart. Watch this space!
